On the second day of his visit to Varanasi, Aam Aadmi Party leader Arvind Kejriwal on Wednesday undertook a road show in the rural parts and interacted with villagers, including farmers, in a bid to make inroads in the temple town where he is facing a formidable rival in the Bharatiya Janata Party's Narendra Modi.

In order to strike a balance between the diverse communities in Varanasi, the Aam Aadmi Party will focus on tree major issues -- river, weaver and sewer -- when it takes on Bharatiya Janata Party's prime ministerial candidate Narendra Modi.

In order to popularise brand Aam Aadmi Party and its leader Arvind Kejriwal, a private firm is planning to come up with AAP jhadu (broom) and mineral water, along with other merchandise.